The Co-Builder Playbook

How to partner with a fractional leader to build your business

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Building Is Hard.

Better to Do It Together.

Josh Rogers & Jeff Haanen

Co-Founders, YOKE

We wrote this playbook because we've both lived the problem. Jeff felt it five years into building his venture, momentum was there but the path forward was obscured. Josh felt it stepping into a high-growth company where the mandate on paper and the reality in the room were two very different things. What we discovered, separately and then together, is that small business owners aren't lacking vision or desire. They're stuck. They can see exactly where the business needs to go but can't seem to ever quite get it there. They know experienced leadership could change everything but can't justify the full-time need or the full-time expense. They have a plan but no one to actually own it and run with it. And more than anything, they're building alone, carrying a weight that was never meant to be carried by one person. We believe business is about more than success. It's about who we become in the process, the people we bring along, and the organizations we leave behind that are worth something. We built this guide to change that. Our hope is that it gives you clarity on where you're stuck, language for what you actually need, and a concrete path forward so you can stop being the bottleneck in the business you've sacrificed so much to build. Building is hard. Better to do it together.

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